Archive

Wildflowers.club
Monday 13th, Copenhagen 18° / 11° 🌧️

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Dear friend

This week, behind the scene, Mads worked hard to finetune the design, Kristoffer finalised the missing pages on the website, and Søren solved the problem with dark mode on iOS. So it is with great joy that we announce that Wildflowers Club is live.

Dear friend

If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in the next edition of Wildflowers Club.

With care
Søren & Kristoffer

Wildflowers.club
Monday 6th, Copenhagen 18° / 13° 🌧️

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Dear friend

It takes two hours per week and costs ≈$32 per month to make Wildflowers Club. It is a small price to pay for providing a local and human alternative to discovering and celebrating cultural initiatives in Copenhagen outside of our personal feeds. If you want to support this initiative beyond contributing recommendations, you can purchase a classified for 5 DKK using the code WATER. This is how we hope for the project to pay for itself so it can exist for eternity. We won’t accept all ads, but maybe you have a book you want to promote, a bike you want to sell, or a birthday message you would like to send to one of the other readers?

With care
Søren & Kristoffer

Dear friend

If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in the next edition of Wildflowers Club.

With care
Søren & Kristoffer

Wildflowers.club
Monday 30th, Copenhagen 16° / 13° 🌦

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Dear friend

With your help, we have now been able to send this newsletter for two months. It is affirming to witness your support in turning our fragile idea into a living project. In two weeks, on June 13, we will open the club to everyone. Before then we promise to fix the issue with dark mode in iOS. If you have any other problems, questions, or random ideas, please let us know.

With care
Søren & Kristoffer

Dear friend

If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in the next edition of Wildflowers Club.

With care
Søren & Kristoffer

Wildflowers.club
Monday 23rd, Copenhagen 17° / 12° 🌤️

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Dear friend

We’ll open Wildflowers Club to the public on June 13. In preparation, we finished the first version of the website this weekend. It imitates the style of the newsletter: very simple and markdown-inspired. If you want a sneak peek, you can visit our test site.

User: water
Password: sunflowers

Dear friend

If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in the next edition of Wildflowers Club.

With care
Søren & Kristoffer

Wildflowers.club
Monday 16th, Copenhagen 18° / 9° 🌤️

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Dear friend

It’s wonderful to witness how Wildflowers Club is evolving into a shared place for discovering and celebrating local culture as an alternative to our individual feeds. Every week, your recommendations expand the city we love. So thank you for being on this journey with us. We promise to soon share how we are planning to open up the project to more people, and also keen to hear if you have any thoughts or feedback. If so, just reply to this email.

With care
Søren & Kristoffer

Dear friend

If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in the next edition of Wildflowers Club.

With care
Søren & Kristoffer

Wildflowers.club
Monday 9th, Copenhagen 16° / 11° 🌤️

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Dear friend

Wildflowers Club doesn’t have any social media accounts. Probably never will. We want to nurture an alternative space for discovering local culture. We also think it’s important to direct engagement toward grassroots organizers instead of handing it over to the platforms.

As for your plans this week, they gravitate toward Thursday. Seems like you’re looking forward to the day off on Friday. So are we.

Dear friend

If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in the next edition of Wildflowers Club. Maybe you have a suggestion for where to celebrate May 1st?

With care
Søren & Kristoffer

Wildflowers.club
Monday 2nd, Copenhagen 15° / 7° 🌤️

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Dear friend

We misinformed you last week: our referral program did not work. So during the week, our correspondence with our best friend Justin passed 40 replies. However, now it works! So if you want to receive sweet thank-you notes from your besties, invite them to join our growing club.

With care Søren & Kristoffer

Dear friend

If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in the next edition of Wildflowers Club.

With care

Søren & Kristoffer

Wildflowers.club
Monday 25th, Copenhagen 12° / 3° 🌤️

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Dear friend

Our new best internet friend, Justin, runs the product we use to send these newsletters. We deliberately decided against using any of the big newsletter providers as they feel too sales and marketing focused. Justin’s project is the opposite. He works full-time as a software engineer at another company, so his email product is a passion project he tends to in the wee hours. This gives the product character, but it also results in limitations and bugs.

Over the past weeks, our email thread with Justin has reached 28 replies, going back and forth with problems and fixes. The last problem that Justin fixed is the referral code. Now, if you invite your friends to our growing club, we’ll see that they are joining from your invitation, and you should also receive a sweet email when they join.

Dear friend

If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in the next edition of Wildflowers Club. Maybe you have a suggestion for where to celebrate May 1st?

With care

Søren & Kristoffer

Wildflowers.club
Monday 11th, Copenhagen 11° / 2° ☀️

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Dear friend

Søren is returning home from the black wooden family house in the Swedish countryside, and Kristoffer is still hiding below the blooming trees on the Dolomite Alps in South Tyrol. And while we don’t know where you have spent the Easter holiday, we can see that you have also been extremely offline. If you want the last squeeze of calmness before everything returns to the everyday pulse, our Easter Egg in Østre Anlæg remains undiscovered.

With care
Søren & Kristoffer

Dear friend

Sunny Sunday! If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in the next edition of Wildflowers Club.

With care

Søren & Kristoffer

Wildflowers.club
Monday 11th, Copenhagen 11° / 5° ⛅

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Dear friend

We have hidden an Easter egg in Østre Anlæg. Follow the photos, and you might be the first to find it. Our brand new weather forecast promises 11° and occasional sun, so today is the perfect day for egg hunt. Otherwise, our growing club is planning for a calm week. So without further ado, happy Easter.

With care
Søren & Kristoffer

Dear friend

If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in the next edition of Wildflowers Club.

With care

Søren & Kristoffer

Dear friend,

Dark mode is back. At least the local weather forecast looks more familiar than last weeks’ eternal sunshine. We hope you didn’t pack down the Copenhagen Survival Outfit because the flowers are blooming and our club is growing.

With care,

Søren & Kristoffer

Dear friend,

If you have anything to recommend for what to do in Copenhagen next week, you can submit a recommendation until tomorrow, Monday, at 11 AM and we’ll include it in next edition of Wildflowers Club.

With care,

Søren & Kristoffer

Dear friend,

Our gifted designer, Mads, is back from an inspirational trip to New York. While he was gone, we prepared a hand embroidered wildflower t-shirt for him. We hope he’ll <3 it. Without his support in making our coming website look better, we’ll never feel comfortable opening the project to the public.

While we work with Mads to get the look and feel of Wildflowers Club right, we’ve made it possible for you to invite your friends to the club.

The first 100 members have been invited by us personally. To break out of our own filter bubbles, we’d love for the next humans to be invited by you.

Dear friend,

As of 2am this morning, summer time is officially here. Time for wildflowers.

Today, we only ask you to do one thing: submit a recommendation for what to do in Copenhagen next week and we’ll include it in tomorrow’s newsletter, the fourth edition of Wildflowers Club.

With care,

Dear friend,

Over the next ten days, thousands of film professionals flock to Copenhagen to participate in CPH:DOX. With courage, dedication, and artistic ambitions, CPH:DOX has expanded the notion of documentary cinema and claimed the spot as one of the world’s leading film festivals.

We recommend you to get lost in the program - it is a landscape of wildflowers with more than two hundred films. Because we feel privileged that the festival is taking place in our city, we asked our film friends to each contribute one recommendation. You’ll find them below in today’s Special Edition of Wildflowers Club.

A few of the recommendations have been translated from Danish to English by us, so we take full responsibility for any grammar or spelling mistakes.

Dear friend,

The first two bouquets of wildflowers were welcomed with open arms - and phenomenal open rates. More than 80% of you opened the newsletters, and, on average, you clicked on 3-4 links each. It is the honeymoon phase, and we love it.

Your encouraging messages motivate us to keep nurturing Wildflowers Club. Therefore, we have made it possible to access a basic version of today’s newsletter on the web. Feel free to forward this to your friends while we figure out when and how to open up the project to more people.

We also have a secret surprise for you. It arrives in your inbox Wednesday at 12:30 pm.

Dear friend,

We hope your cheeks are shining from the weekend sun. Today, we only ask you to do one thing: submit a recommendation for what to do in Copenhagen next week and we’ll include it in tomorrow’s newsletter, the third edition of Wildflowers Club.

With care,

Søren & Kristoffer

Dear friend,

Thank you for supporting our idea of creating a space where we can inspire each other with recommendations for things to do in our city. No algorithms, just a good old bunch of humans helping each other out.

This is the second edition. It is sent to 70 people (up from 48 last Monday) and has contributions from 20 different people. We feel we are one step closer to finding our shape. And an extra thank you to Ana for contributing today’s photo.

With care,

Dear friend,

A lot of new contributors have joined since our first edition last week. Welcome to the club – and thank you for taking part in our social experiment!

Today, we only ask you to do one thing: submit a recommendation for what to do in Copenhagen next week and we’ll include it in tomorrow’s newsletter, the second edition of Wildflowers Club.

With care,
Søren & Kristoffer

Dear friend,

We were nervous when we asked for your contributions yesterday. Because without recommendations, it would have been pretty embarrassing to send today’s newsletter.

Fortunately, we feel we are off to a strong start! Yesterday we were 30 contributors, today we are 48. Our guess is that we’ll need to reach 150-200 contributors for the project to find its shape. That will probably take three to four weeks, just in time for spring.

We’ll be inviting more people to join this week. If you know someone who belongs on the list of contributors, please let us know.

Dear friend,

Thank you for joining our club! We are curious, and slightly nervous, about how this is going to work.

Every week from now on, we’ll collect your recommendations for activities in Copenhagen and share them in a free newsletter – promoting local culture across generations, ideologies and personal feeds.

For now, we only ask you to do one thing: submit a recommendation for what to do in Copenhagen next week and we’ll include it in tomorrow’s newsletter, the very first edition of Wildflowers Club.

Just checking how this looks.

With care,

Kristoffer