Dear friend,

The first two bouquets of wildflowers were welcomed with open arms - and phenomenal open rates. More than 80% of you opened the newsletters, and, on average, you clicked on 3-4 links each. It is the honeymoon phase, and we love it.

Your encouraging messages motivate us to keep nurturing Wildflowers Club. Therefore, we have made it possible to access a basic version of today’s newsletter on the web. Feel free to forward this to your friends while we figure out when and how to open up the project to more people.

We also have a secret surprise for you. It arrives in your inbox Wednesday at 12:30 pm.

Dear friend,

We hope your cheeks are shining from the weekend sun. Today, we only ask you to do one thing: submit a recommendation for what to do in Copenhagen next week and we’ll include it in tomorrow’s newsletter, the third edition of Wildflowers Club.

With care,

Søren & Kristoffer

Dear friend,

Thank you for supporting our idea of creating a space where we can inspire each other with recommendations for things to do in our city. No algorithms, just a good old bunch of humans helping each other out.

This is the second edition. It is sent to 70 people (up from 48 last Monday) and has contributions from 20 different people. We feel we are one step closer to finding our shape. And an extra thank you to Ana for contributing today’s photo.

With care,

Dear friend,

A lot of new contributors have joined since our first edition last week. Welcome to the club – and thank you for taking part in our social experiment!

Today, we only ask you to do one thing: submit a recommendation for what to do in Copenhagen next week and we’ll include it in tomorrow’s newsletter, the second edition of Wildflowers Club.

With care,
Søren & Kristoffer

Dear friend,

We were nervous when we asked for your contributions yesterday. Because without recommendations, it would have been pretty embarrassing to send today’s newsletter.

Fortunately, we feel we are off to a strong start! Yesterday we were 30 contributors, today we are 48. Our guess is that we’ll need to reach 150-200 contributors for the project to find its shape. That will probably take three to four weeks, just in time for spring.

We’ll be inviting more people to join this week. If you know someone who belongs on the list of contributors, please let us know.

Dear friend,

Thank you for joining our club! We are curious, and slightly nervous, about how this is going to work.

Every week from now on, we’ll collect your recommendations for activities in Copenhagen and share them in a free newsletter – promoting local culture across generations, ideologies and personal feeds.

For now, we only ask you to do one thing: submit a recommendation for what to do in Copenhagen next week and we’ll include it in tomorrow’s newsletter, the very first edition of Wildflowers Club.

Just checking how this looks.

With care,

Kristoffer